Changing the video

After looking at the start of our video we decided that we needed to change the character at the start of the video to a girl rather than a boy as it didn’t seem to make sense, this means that we have to go back and re film at the woods to ensure that the lyrics go along with the narrative of the video. The lyrics of Dear Boy describe a story about a girl chasing a boy who she used to be in relationship with and can no longer have, so having a female as the one who is thinking about the past makes much more sense and will give a better visual representation of the story.

The start of the video

The start of the music video has now been filmed at the woods located in Maghull. The picture bellow shows both members of the group at the woods before we started filming. The shots we filmed were long cuts of the male character walking through the woods in memory of the past when he was in a relationship with the female mentioned in the song. When the music builds up later on in the song the music video we show the times that the couple had together and will go along with the lyrics. For example the destruction aint a crime lyrics will be represented a visual representation to go along with the song.

Reflective post

This week we decided to add a new location to the list of locations that we had already previously decided on, the new location that we plan on using in our video is jubilee woods in Maghull. We have already decided that we will be using the woods located in Formby also, however these will be for different purposes. We have decided that the start of the music video we be filmed using the woods at Maghull rather than the other planned woods as the music at the start of our video is rather slow paced, so we think it would be a good idea to use the narrow paths that are available to go with the slow music at the start and use less cuts. Then later on in the video we will swap to more fast paced shots with much more frames and cuts. We plan on filming the start of the video near the end of the month.

Planned Establishing Shots

In our group the first section of the music video that we plan to film will be located in Formby, here we intend to use the different scenery that is located around Formby such as the different environments. For example we plan to use establishing shots at locations around Formby such as the beach and the woods. The beach and the woods in Formby are ideal locations as they give us opportunity for a wide range of scenes.

List of actors

Bellow is a list of who we will be using for our music video and what we will be using them for:

• Male Lead - Kieran Givens
• Female Lead - Rosa Webberley
• DJ eXistence - Scott Greenwood
• Camera Man - Scott Greenwood / Matthew Fawcett / Kieran Givens

Website (First draft)

This is the first draft of the website that we are going to create, we have researched other DJ websites to ensure that when we create our website it will be as realistic and professional as possible. In the future the background of the website will be a picture of our artist. On our website we will have a biography of the artist to ensure the website is as close to a normal website as possible, having a back story for our artists ensures he is as realistic as possible. Another page that we will be having on our website in the future will be a news page to keep fans up to date on all recent information such as concerts and future tours. On the website we will also integrate social media aspects into the website as this is what we have noticed within the research.

First Location scouting

Bellow is a first list of possible locations that we may use for our music video and what time we may consider going:

• Formby Beach: We will use a few different locations at the beach during our video and one of them will be on the sand dunes in a location similar to this. During our video we will be using the beach during the day and in the night so the times we are at the beach will vary, we will be going in the morning to make as much use of the day as we can and then possibly back at night.

• Formby woods: One of the most important locations in or video will be Formby woods, we will be in these woods for the party part of our music video and will be just outside of the woods for the part of our music video were the girl in the video is remembering the old times. During this part we will be using the same location just outside of the woods in the night and the day so we would be there early in the morning and late and night.

• Bold Street: For the second part of our music video we may be using bold street to continue the story of the main girl character reminiscing of the days with her ex. To avoid the rush of Liverpool we will be going at a time that it will not be busy, so this means will we be going early in the morning.

What props will we need

Bellow is a first list of the props that we could possibly need when filming the music video and where we will be getting them from:

• Camera - Mathew Fawcett/Photography student

• Triod - Mathew Fawcett/Photography student 

• Motorbike - Me

Existence Merchandise

This is the first two designs of the existence clothing merchandise that could be sold to fans. We decided that the designs of the clothing should be simple yet stand out on the shirt. The first design highlights the x of the existence name as it is the logo of the artist and is the most important. The second design covers the whole shirt and only has the x on the shirt. This is to promote the logo and the artist.

Storyboard Start

Existence Logo

This is the logo we created for DJ eXistence, we can use this logo on our website as well as other products such as merchandise like phone covers and t shirts. The reason we decided on such a simple logo is because we noticed from our research that many other artists have very simple logos so because of this we decided that we would keep it simple and just have an X for DJ eXistence to highlight the X in the name.

An example of another artist which has a simple logo that we got inspiration from is Avicii.

Tiesto website analysis

Initial Concept Pitch

In our group we decided that Dear boy was the song that we are going to use for a music video and in our group we have our own interpretation of what the song is about. From looking at the music video we have decided that we believe it is about a girl and a boy who used to be together at a previous time. In the music video evidence of this is given by the fact that the singer of the lyrics is a female artists. More evidence of this comes from the lyrics themselves such as "Do you remember the old times?" which indicates that at a previous time there was a happy relationship. The lyrics indicate that the girl is chasing the boy and loves him, evidence of this could be seen in the chorus when it says "Oh dear boy, it's so hollow without you in a world with everything but it wont do. In our video lyrics like this have gave us the idea that we would like a narrative story about a girl chasing a boy that she used to love. The lyrics previously mentioned such as "Do you remember old times" can give us the opportunity so show the past in are music video as well as the present time.

The boy is represented as a Wild boy who this girl loves and wants to be with but the boy no longer wants this and we will represent this when we create our music video. Some of the verses in this song have key lyrics which gives us a large opportunity to make the video however we would like and as crazy as possible. One example of this is "Sweet love of mine, destruction aint a crime", with this lyric with have had the initial idea to show the destruction of the male character in the music video, we have the idea to throw a television from a building as this would show the destructive side of the male character and would allow us to create an entertaining and professional visual effect.

Other lyrics that we have thought could create an appealing visual effect is "Go dance in the woods" with this we have interpreted that it would be the old times as shown when it says "Do you remember the old times?" with this we can show the boy and the girl at a happy time dancing in the woods around campfire. To conclude we want the video to be 100% narrative about a girl and a boy, we have decided that we will not have a performance in the video as from our research we have noticed that in some DJ music videos there is no performance however the DJ often does make an appearance so to follow our research we have decided to include the DJ at some point in the video. To do this without including a performance we could show the DJ backstage meeting fans like some of the artist in our research often do.

Dear Boy Lyrics

So bold and fine
I've known you for some time
Whole life changed while, 
Bones like yours and mine
Go dance in the woods, and
Down we go, down, down.
Do you remember old times?

Oh dear boy, I wanna follow you, 
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so hollow without you
In a world with everything but it won't do.

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so shallow will love do,
It's a time for everything and I call you.

Sweet love of mine, destruction ain't a crime. 
For those who find love as a game like you and I.
Go dance in the waters of all the tears we've cried.
Oh boy, you're fine, do you remember old times?

Oh dear boy, I wanna follow you, 
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so hollow without you
In a world with everything but it won't do.

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so shallow will love do,
It's a time for everything and I call you.

Reasons for name choices

One of the first names that we decided would be shortlisted for for our final name choice is Detour. We originally decided that we would like our DJ to have some sort of meaning in his name and we thought the idea of going on tour or moving around alot would be a good idea. The reason that we decided tour would be a good idea is that it gives the impression that our DJ tours alot and is moving around all the time. The back story that we thought about was that from a young age our DJ was touring around the world. The De part of the name was just an idea to make it look more like a name of  DJ as TOUR would just look like a word.

The next name that we thought of followed the same idea as Detour, the next artist name that we thought about was Exile. Once again we were set on the idea of having one word as the DJ name such as Avicii rather than DJ something such as DJ fresh. The reasons that we decided on Exile was similar to the reason we decided on Detour. We want our DJ to have a rough back story and come from a hard life. We thought that our artist should have left home at an early age so we decided on Exile as this would represent the life our artist had at a young age.

The last and final name that we decide on to actually use as a permanent name for our artist. The final name that we decided on is Existence. The previous names that we shortlisted were Detour and Exile and in our group we both liked these two names but we still thought something was missing and needed to think more of the backstory. We liked the backstory of the last two names but we wanted to add something else to the name to make it more unique and to give it more of an impact. We wanted the name to represent the DJ moving around the world to go on tours as well as representing his rough upbringing. We thought that the name Existence would represent that when he was younger he wasn't noticed and only got the attention from touring and producing music. Therefore we decided on Existence as it represents all of this. The final existence name will look like this (eXistence) this is due to branding and the fact that the X will be such a huge part of the artist and will be used as his logo so that he will be instantly recognisable.

Reasons for Social media pages

In our group we have decided that we would like our artist/DJ Existence to have multiple social media pages so that we can post updates and news about our artist to create a more realistic experience.

 Firstly in our group we created a twitter page that would allow for fans to follow Existence, on twitter we have posted an introduction tweet to say that the twitter page will be used for regular updates. The advantage of using twitter is that it is easy to tweet information about gigs and updates, another advantage is that in our group we can use these tweets on our artists website to create a more realistic and professional website as our research has told us that on DJ's websites they usually have a link to social media pages and also show recent tweets. The twitter account is called @DJexistence and this is the username that people can use to locate the profile.

After creating a twitter account we wanted to further expand the way Existence can communicate and post updates to fans. We decide to create an instagram page so that we can post photos to the fans as well as information. Instagram allows for the artists to be able to only post images and on this page we will be able to post pictures of the album artwork and the website once they have finished.

Lastly we decided that we should also create a facebook account to further expand on social media. We noticed in our research that DJ websites often have links to facebook, instagram and twitter so we thought that to be professional we should have all three. The use of facebook is similar to twitter as on facebook we have created a page that allows us to update fans regularly. The advantage of having all three is that we can link them together easily, for example when we post a picture on the instagram account we can allow the app to also post an update on twitter and Facebook.

Facebook page

Another social media we noticed from our research that was popular for artists of our genre was facebook.

Examples include:

• Avicii Facebook page
• Tiesto Facebook page
• Calvin Harris Facebook page
• David Guetta Facebook page

Instagram account

We created this page as we wanted our artist/DJ to be as realistic as possible, from our research we noticed that one way house music artists communicate with fans is by posting pictures on instagram.

Examples of this include:

• Avicii instagram page
• Calvin Harris instagram page
• Tiesto instagram page
• Hardwell instagram page

Genre Mood Board

This is the mood board I have created to portray was house music is all about. House music is often associated with huge and crazy performances live, because house music is often associated with these large and entertaining performances I wanted to include such images in my mood board to get a feel of what the performances are like. From the performances pictures you can see that its not just about the music and the performance is very importance, this is obvious and you can see how much effort goes into the live shows with all the smoke and lights, which are huge parts of the live concert. Festivals are also a large part of house music and are too often associated with the genre. In my mood board I have included a picture of a festival is Belgium called tomorrowland, this is a huge house music festival and the best DJ's from all over the world come here to perform. This research helps with the creation of our music video as it gives us the idea of what a performance would be like if we decide to include a performance in our video. The equipment of a DJ is also very important and is one of the first things that is thought about when thinking of a DJ. The equipment I have included and shown on this mood board is the common equipment that is used by most DJ's so this means that when creating our music video we know what type of equipment to use if we show a DJ performing.

Twitter account

This shows that we have created a twitter account for our DJ. On this twitter account we can post regular updates and information about are created artist. From our research we noticed that most DJ's have twitter pages and on this page they keep there fans up to date with news about their life and information about music, gigs etc.

Examples of this include:

• Avicii twitter page
•  Hardwell twitter page
• Tiesto twitter page
• Calvin Harris twitter page
• David Guetto twitter page

Group meeting 3: Conversation about artist name

Arist names

Within our group we decided that we want the name for or DJ to be one word and not an actual name. There are many artists/DJ's who just use names such as Calvin Harris, Martin Garrix and David Guetta however we think that our artist should have a story behind his name like artists such as Hardwell, Avicii and Tiesto. Tiesto's name came from a twist from a childhood nickname and Avicii's name comes from the lowest level of buddest hell with an extra i at the end. Some of the names that we have thought about include?:

• Detour
• Exile
• Existence
• Turmoil

The name that we have decided to use is Existence and we have decided this as we believe that our DJ should come from a rough and hard background, therefore we believe this name suits the back story we would like for our DJ as it signifies that he come from a hard childhood.

Group meeting 2: Conversation about artist and song choice

Song Choice for music video

The song we have chosen to use by Avicii is Dear Boy. In our group we have decided to use this song as it is the perfect song for our chosen genre and it has enough lyrics for us to create a narrative music video. Another good reason why we chose Dear Boy by Avicii is that it is a single track from his album True and does not have a music video already created.

Artist Choice for music video

The artist we have decided to use one of his songs for the music video we are going to create is Avicii. In our group we decided to use Avicii as our chosen artist as he fits in with the genre perfectly and we both like him as an artist so this will make it easier and more entertaining for us to create the music video.

Chase and Status Music video analysis

Chase and Status comes into our genre of soft house.  Therefore I thought it would be appropriate to research their music video as ours is likely to be similar.  
This video was published on the 4th of December 2013 on the Chase and Status Vevo channel.  The writer and director is Josh Cole, Production company - Lew Espoirs,  and Produced by Lundi Shackleton.  
This is the free running video and is based purely in the urban, outdoor environment.  Lyrics of the song "feel so alive..." suggest an adrenaline pumped lifestyle and so free running fits this image perfectly.  Often throughout the video, at the point of the lyrics being "I feel so alive" or "there's nowhere to run" it would often show the characters doing flips, jumping or running, respectively.  Costume relates to the normal attire worn by free runners and so looks realistic in the video.  The writer/director presents the characters as having an exciting lifestyle filled with risk and adrenaline.  This converts directly to the image given of by the lyrics and instrumental of the music.  There persona is shown through the actions within the video.  They're constantly moving, running, jumping and flipping.  At the point of the music taking a slower rhythm, so do the actors and the camera shots/editing.
Lighting isn't really a major factor in this video as the majority is filmed outside under natural light.  However, there are a few really good silhouette shots used in the video, for example, as the instrumental is dying down and becoming more emotional.  This shows a direct link between the visuals and the lyrics/beat.  

The beginning lyrics in the video suggest that the character singing the song, feels rather small and the instrumental is soft and gentle.  The visuals use a few establishing shots and extreme long shots here.  This shows the scale of the huge urban setting in which they're performing and shows how small they are in comparison.  Therefore, relating to and enhancing the effectiveness of the lyrics.
One technique is that the camera shots used often relate to the lyrics as well.  For example, even in the first moments of the video, the lyrics are "with the ground beneath my feet" and the camera shot is at ground level along with the character on set.  
There is an extensive use of low angle camera shots after the beginning.  These are used when the beat of the music picks up.  The lyrics then change to "feel so alive" etc, and singing about being alive and feeling good.  Therefore the low angle shots display this by making the characters look large and more dominant on screen.
Tracking shots are used to show the movement and speed of the characters through the city.  It show rebellion and power over their surroundings.  I have also noticed that the director has rarely used still shots.  The camera is contently moving in some way, usually a very slow panning shot.  This also relates to the lyrics and atmosphere of being alive and the adrenaline of the character as keeping the camera still would defy the lyrics and beat.
Many slow motion shots are used to show the skill involved with free running.  These shots are often used when a word or note is being held.  There are no close up shots in this video and no lip sinking.  All shots are moving mid shots, long shots, extreme long shots and establishing shots.

The editing in this music video doesn't appear to follow a beat or lyrics.  It cuts whenever an action within a clip is over.  However, that cut is then likely to be on the change of the instrumental or the beat.  Each cut also seems to be a straight cut with few fades or dissolves.  They do not have a constant pace of editing, instead it is random timing and even cuts half way through an action to change to another angle.  

The target audience for the video, as well as the song, is the young adrenaline pumped teenagers of today.  Typically stereo types of teenagers in recent years are party goers and thriller seekers.  Young people would look at this video and want to experience it, therefore being attracted to it and hopefully increasing the popularity of the song.

Chase and Status album cover analysis

This is the Chase and Status "No More Idols" album cover.  The title of the album contrast the black and white background image of a dog.  The colour used is yellow.  It is commonly known that yellow is the most visible colour from the furthest distance.  This therefore may be an influence for using this colour.  It is bright and outstanding on the background image.   Despite the background image being dominant on the cover, the bold yellow front still stands out and fits the conventions of the album cover as the artists name is extremely visual like other album covers.

This is the artists second album.  Artists tend to be more serious when it comes to their second album, especially if their first has been successful.  Therefore I think this image was chosen for a deeper reason.  The use of an aggressive dog could portray a message "don't mess with us".  This could lead the audience to believe that they're serious about their music and are here to stay in the industry for a long time to come.  
Because of the image of the dog, the representation of the album and artist comes across as quite aggressive.  This is partially true as the genre of the music is house/dubstep.  This music is generally quite heavy.  It is also quite stereotypical of a rebellious teenagers and seen as quite "chavy."
Therefore, this type of dog relates nicely to the genre as it is also linked to a rebellious nature "chavs" due to the aggression in its face.

UK Music Video Awards

The Uk music video awards are an event based in the UK and it is a celebration that is held each year. The event rewards music videos with creativity, technical excellence and innovation for creating music videos. There is a wide rang of artists and bands that go to the event and many different categories for those artists/bands to be rewarded in. The prizes in these different genres video categories are for recognition of innovative approaches to music videos. The event/awards are held each year in autumn. The UK music video awards are organised by two members of the team behind BUG, the BFI Southbank's successful music video genre and they have a large amount of experience in these events and the UK music business. Some of the categories include Best Pop video, Best Rock Video, Best indie/alternative video, Best dance Video, Best urban video and Best Budget/ Independent video. Some of the most famous winners include artists like Oasis, Coldplay, Will Young, Paolo Nutini and Beyonce.

Reason for chosen song/artist

In our group we had to decide what artist we would use for our music video and once we decided on an artist we had to choose a song by that artist that we would use. The genre that our group have always been set since the start is house music, although we have always been set on house music we wanted to make this genre more specific so we can have a smaller target audience that just house music. To do this we decided on having the music genre as soft house, this is similar to house music but isn't as focused on the beat/ music and normally includes lyrics to go along with the song.

We know that our chosen genre is soft house music and the first artist that we thought of was Chase and Status, the reason that we thought we would use Chase and Status for our music video is for multiple reasons. Firstly we thought Chase and Status would be a perfect fit as many of Chase and Status songs fit into our chosen genre. Secondly in our group we both liked the group so we thought this may help when choosing the song and when creating the music video itself. Lastly we thought that Chase and Status are not as popular as some of our other chart topping choices so it may be easier to create a new music video without just thinking of the style of videos that Chase and Status create. One of the songs that we would use is Alive, however this is a popular song and could affect our final decision.

One of the artists that we thought could make a good artist to use in our group as the artist for the song was Avicii. We decided Avicii would could be a good choice for multiple reasons. Firstly both members of our group appreciate and enjoy the music that this artist produces so we thought that this would be an advantage as it means we will enjoy creating the music video more than if it was an artist that we dont like. Another reason is Avicii has a fairly recent album called True. True was Avicii's debut album and was released September 2013. We thought that this would help when making our decision as some of the singles from his new album are not as well known as his other chart topping hits and often do not have music videos to go along with them, which is perfect for us as it allows us in our group to interpret the music video in anyway we want to without having the influence of a previous video. Lastly another advantage of choosing Avicii is that i have been to an Avicii concert which means i understand the atmosphere that he tries to create at his events, this could help if we decided to have a performance in our music video because i will know the different things that you may expect at event held by a DJ such as Avicii. The song that we decided we would use if we chose Avicii is Dear Boy. Dear Boy is a single from his album and has no music video so this would be perfect for us to create our own interpretation of the song, also this song was never high in the charts.

The next artist that was one of our choices in our group was Calvin Harris. The first reason that we decided Calvin Harris would be a good choice is because he is well known for his house music so it would not be hard to decide on a song to use. One of the disadvantages of choosing Calvin Harris is that he his very popular in the charts so it may prove difficult to find a suitable song that we would like to use which isn't too popular. Calvin Harris most recent album 18 months contains the single Bounce and this was one of our choices since we thought this song fit well into our genre and we both thought we could create a good music video for it.

Video Music Awards

The VMA is an abbreviation for MTV Video music Award and it is an award presented by the cable channel to honor the best music videos released. Although it is a prestigious award some may say that the achievement is ruined by the controversy that often occurs at the awards. The VMA was originally an alternative to the Grammy Awards and the VMA's have been often called the Super Bowl for youth and draws millions of views every year. The annual ceremony occurs in the summer every year and is broadcasted live on MTV. The first VMA awards was in 1984 and it was Held at New York City's Radio City Music Hall. The awards are normally in Los Angeles or New York. However on previous occasions they have been held in other locations such as Florida and Las Vegas.There has been many controversial moments at the VMA's and one of the first was in 1984 at the first ceremony when Madonna performed her hit "Like A Virgin" wearing a combination bustier/wedding gown, including her trademark "Boy Toy" belt. In the middle of the the performance she rolled around on the floor, revealing lacy stockings. Some of the more recent controversial moments include Miley Cyrus' performance of We Cant Stop and this  featured the former child star entering the stage through a giant teddy bear wearing a one-piece bodice with a teddy bear styled on it. Miley Performed with a group of dancers before she was joined by singer Robin Thicke to perform his song with her "Blurred Lines". At this point Miley Cyrus then stripped down to a flesh colored bikini and proceeded to perform her signature twerking dance moves 

History of music videos

A music video is a short film integrating with a song to provide a visual image. Music videos are often used and produced for promotional purposes to advertise a new song that an artist may have released. Music videos are also often used to give a certain image of an artist or band as before music videos were introduced the only way to see what an artist or band looked liked would be to go to a concert. The origins of music videos date back years and the first example of an illustrated song was in 1984. Although the origins of music videos date back much further, they became very popular in the 1980's when MTV was created which is a television based around music videos. This was very new at the time and was the first on television. The first music video to play on MTV was the video for The Buggles Video Killed The Radio Star (1979). This was the beginning of the 24 hour a day music on television and thanks to this outlet by the mid 1980's Music videos began to play a central role in music marketing. Many important artists can thank music videos for some of there success, artists such as Madonna and Micheal Jackson owed a great deal of there success due to the construction of there music videos. Micheal Jackson is an artists who cares about his image so music videos played a great part in his career and his music video for Scream is the most expensive music video produced and cost 7 million to produce.

Some music videos that have been released nearer to modern times have been banned in some places due to graphic images, one example of this could be Robbie William's Dj which was banned as it showed him peeling parts of his skin from his body. Music videos are constantly changing and AHA's take on me was one of the first to use alot of technology. Music videos now can sometimes only show the lyrics and this is known as a lyric video, the first lyric video was released by Cee Lo Green.

In terms of house music, it is a genre of electronic music that originated in the early 1980's in  Chicago. Early forms of the hose music genre was generally dance music that was characterised by repetitive beats and rythms. The term house music originated from a reference to a Chicago nightclub named the Warehouse which was open from 1977 to 1983.

Carol Vernallis

Narrative;

- Firstly she believes that the music video is a visual response to the music
- There is not necessarily a balance between narrative and Performance
- The narrative is not always complete - it may be a partial, fragmented narrative
- The structure of the video may appear disjointed
- Something drives the video forward, but often it is not the narrative. It could be the music, the performance, a mixture or some other element
- There may not always be a clear resolution (closure) at the end
- The video may pose questions that it doesn't actually answer
- There may be a narrative or theme running through the video, but in a montage style

Editing;

- Editing may match the musical phrases or the beat
- The video may break or disrupt many of the rules of continuity editing - this is a clear convention of music video editing.
- Editing may become foregrounded - the edits may be really obvious, to draw attention to themselves as opposed to invisible, continuity editing

For example, you may see;

- Jump cuts
- Breaks of the 30 degree rules
- Breaks of the 180 degree rule
- Cutting against the movement
- Cutting within the lyrics
- Fancy edits or cuts
- Extreme jump in time and space
- Extreme changes in pace
- Juxtaposed frames
- Graphic matches
- A style of editing that runs through the video and is distinctive to that video

You may not see;

- Smooth transitions
- Matches on action
- An even pace throughout

Diegesis;

- The diegesis may be revealed quite slowly
- Actions are not necessarily completed - they may be disrupted or interrupted in some way
- Character or object movements may move to the music
- There may be gaps in the audience's understanding of the diegesis - in time and space, music, performance and narrative
- Some frames may be more important than others
- There may be repetitions eg musical phrases, the beat, other musical elements, themes, lyrics, performance, images, colours, camera positions

Camera Movements and Framing;

- When it comes to shot types, extremes are very common.
- The style of framing and movement may run through the video and is distinctive to that video
- The camera may move in time with the music
- The camera may move on the lyrics
- The master shot (or establishing shots) is used frequently, as are close ups

Busted Prelim Task

Avicii - Music Video Analysis

The artist i have chose to analyse is known as Avicii however his real name is Tim Bergling. Avicii is a well known DJ who produces house music, however many of his tracks are soft house which is the genre that my group have decided to research before creating our own soft house music video. The labels that Avicii is associated with are Island, LE7ELS, VIicious, Big Beat, Ultra, Capital, Joia, UMG and Terminal Recordings. The first music video that i will be analyzing is Wake Me Up.

Wake Me Up was part of Avicii's True Album. True is the debut studio album by Swedish DJ Avicii. It was released on 13 September 2013 through PRMD Music and Universal Island. Wake Me Up is produced by Avicii however American sould singer Aloe Blacc gives uncredited vocals for the song. The acoustic guitar player of the song is Mike Einziger. Wake Me Up was part of the True album however it was released on 17th June 2013. The official video for "Wake Me Up!" was released onto YouTube on 29 July 2013. The writers of the music video are Tim Bergling (Avicii), Aloe Blacc, Aileen Quinn and Mike Einziger. The producers of the music vidoe are Avicii, Arash Pournouri and Mike Shinoda. The music video is under the Labels of PRMD and Universal Island.

 The video itself is 4 minutes and 32 seconds long with around 146 scenes used within the video. Knowing this is helpful as it allows our group to have the chance to recreate a more realistic and professional looking video.A short summary of the music video would be that it is about a girl who goes to an Avicii concert.

Group meeting 1: Genre

Group conversation over Facebook about what Genre we want our video to be;

Lip Syncing task

To prepare for the production of a music video in out groups as well as doing research on Busted what i go to school for, we have also decided to Lip Sync the first 90 seconds of the video. We have decided to do this as part of our preparation for creating our final product. By lip Syncing the first 90 seconds of this video it gives our group practice and experience infront of a camera lip syncing. Aswell as giving us experience infront of a camera this task gives our group a chance to use the softwar (imovie) that we will be using to create our final product.

Categories of Music Videos

Within the music industry in all music videos there are only three types of videos that music music videos can be. these are;

-  Performance based videos
- Narrative based videos
- Concept based videos

 A performance based music video is a music video which shows a live performance of a band or artist and then music the video is edited to look professional with music added over it and not the music from the original performance. An example of this could be kings of Leon Supersoaker
 

A narrative based music video is when the music video follows a story which has some relation to the lyrics of the music. This category of music video relies on the music video to create an impact to the audience and draw them into the story. An example of this could be Ed Sheeran - A team



Lastly a concept based music video does not follow any sort of story and is not a live performance. A concept based music video is normally quite random and does not have any associated with the artist themselves. An example of this could be;

Busted 'What I Go To School For' Music Video Cuts Analysis

As part of my research for the music video that i will eventually be creating i first need to have an understanding of the different shots used in music videos as well as how many cuts are normally used within a video. This will help give be me a better understanding of how a music video is created. The video that i have to Analyse is the first 90 seconds of the Busted 'What i Go to School For' music video. In the first 90 seconds of the music video there is around 38 cuts used, this gives me a better understanding of music videos as before this i assumed that their would be less cuts used than this.

Andrew Goodwin

Andrew Goodwin has a theory that there a 6 main features to how a music video is created, these 6 features help create a realistic and professional music video.

1 - Music videos demonstrate genre characteristics.

- This is where a music video will include characteristics that are typically associated with that genre, for example gold chains may be seen in a hiphop/rap video. An example of this is T-Pain feat B.o,B - Up Down

Rap music is often associated with gold chains and other jewellery and in this music video many of the different people in the video have these accessories which creates a relationship between the genre and the music video.

2 - There is a relationship between lyrics and visuals.

- This means that the lyrics of the song are relevant to the music video and typically this means that the music video will follow some sort of story. An example of this could be Headlights by Eminem.



3 - There is a relationship with the music and the visuals

- This is similar to the last feature however this does not have to be a story. The sound of the music will normally go along with the visuals on the screen. An example of this could be Touch by Shift K3Y

As the beat changes different visuals and colours appear on the screen to match the sound and the beat, for example the colours above.

4 - Making sure the 'Star' is utilised and seen by the public.

- This is when the artist is the main focus of the video and it is made clear in the music video that the artist is the star of the video, this means that close ups will often be used so that the audience know who the star/artist is. This is noticeable with many artists including Kanye west. An example of this is in his music video Stronger.

5 - There is frequent reference to notion of looking and particularly voyeuristic treatment of the female body.

- For example men in music videos may look at the dominant female of a music video. An example of this could be,



6- There is often intertextual references eg, to films, tv programmes or other music videos

- This is where the director of a music video may chose to include another music video or film within a video. An example of this could be 50 cent in da club where an Eminem music video is playing on a television

Eminem without me music video including within this 50 cent video.

Introduction

After completing a year of media already i have learned new skills which i hope that i can use over the next year when creating a music video for the media a level. During the course of this year i will aim to produce a well rounded music video within a small group of others in my media class.

Throughout the next year i will create a promotion package for the release of an album, to include a music promo video, together with two of the following three options, the chosen two will be decided at a later point on in the year.

- A website homepage for the band;

- A digipak for the albums release;

- A magazine advertisement for the digipak

Software and websites that may be used throughout the course include wix.com, photoshop and imovie.

I will also create a prelim task to practice lip syncing before creating the final product.