Reason for chosen song/artist

In our group we had to decide what artist we would use for our music video and once we decided on an artist we had to choose a song by that artist that we would use. The genre that our group have always been set since the start is house music, although we have always been set on house music we wanted to make this genre more specific so we can have a smaller target audience that just house music. To do this we decided on having the music genre as soft house, this is similar to house music but isn't as focused on the beat/ music and normally includes lyrics to go along with the song.

We know that our chosen genre is soft house music and the first artist that we thought of was Chase and Status, the reason that we thought we would use Chase and Status for our music video is for multiple reasons. Firstly we thought Chase and Status would be a perfect fit as many of Chase and Status songs fit into our chosen genre. Secondly in our group we both liked the group so we thought this may help when choosing the song and when creating the music video itself. Lastly we thought that Chase and Status are not as popular as some of our other chart topping choices so it may be easier to create a new music video without just thinking of the style of videos that Chase and Status create. One of the songs that we would use is Alive, however this is a popular song and could affect our final decision.

One of the artists that we thought could make a good artist to use in our group as the artist for the song was Avicii. We decided Avicii would could be a good choice for multiple reasons. Firstly both members of our group appreciate and enjoy the music that this artist produces so we thought that this would be an advantage as it means we will enjoy creating the music video more than if it was an artist that we dont like. Another reason is Avicii has a fairly recent album called True. True was Avicii's debut album and was released September 2013. We thought that this would help when making our decision as some of the singles from his new album are not as well known as his other chart topping hits and often do not have music videos to go along with them, which is perfect for us as it allows us in our group to interpret the music video in anyway we want to without having the influence of a previous video. Lastly another advantage of choosing Avicii is that i have been to an Avicii concert which means i understand the atmosphere that he tries to create at his events, this could help if we decided to have a performance in our music video because i will know the different things that you may expect at event held by a DJ such as Avicii. The song that we decided we would use if we chose Avicii is Dear Boy. Dear Boy is a single from his album and has no music video so this would be perfect for us to create our own interpretation of the song, also this song was never high in the charts.

The next artist that was one of our choices in our group was Calvin Harris. The first reason that we decided Calvin Harris would be a good choice is because he is well known for his house music so it would not be hard to decide on a song to use. One of the disadvantages of choosing Calvin Harris is that he his very popular in the charts so it may prove difficult to find a suitable song that we would like to use which isn't too popular. Calvin Harris most recent album 18 months contains the single Bounce and this was one of our choices since we thought this song fit well into our genre and we both thought we could create a good music video for it.