Carol Vernallis

Narrative;

- Firstly she believes that the music video is a visual response to the music
- There is not necessarily a balance between narrative and Performance
- The narrative is not always complete - it may be a partial, fragmented narrative
- The structure of the video may appear disjointed
- Something drives the video forward, but often it is not the narrative. It could be the music, the performance, a mixture or some other element
- There may not always be a clear resolution (closure) at the end
- The video may pose questions that it doesn't actually answer
- There may be a narrative or theme running through the video, but in a montage style

Editing;

- Editing may match the musical phrases or the beat
- The video may break or disrupt many of the rules of continuity editing - this is a clear convention of music video editing.
- Editing may become foregrounded - the edits may be really obvious, to draw attention to themselves as opposed to invisible, continuity editing

For example, you may see;

- Jump cuts
- Breaks of the 30 degree rules
- Breaks of the 180 degree rule
- Cutting against the movement
- Cutting within the lyrics
- Fancy edits or cuts
- Extreme jump in time and space
- Extreme changes in pace
- Juxtaposed frames
- Graphic matches
- A style of editing that runs through the video and is distinctive to that video

You may not see;

- Smooth transitions
- Matches on action
- An even pace throughout

Diegesis;

- The diegesis may be revealed quite slowly
- Actions are not necessarily completed - they may be disrupted or interrupted in some way
- Character or object movements may move to the music
- There may be gaps in the audience's understanding of the diegesis - in time and space, music, performance and narrative
- Some frames may be more important than others
- There may be repetitions eg musical phrases, the beat, other musical elements, themes, lyrics, performance, images, colours, camera positions

Camera Movements and Framing;

- When it comes to shot types, extremes are very common.
- The style of framing and movement may run through the video and is distinctive to that video
- The camera may move in time with the music
- The camera may move on the lyrics
- The master shot (or establishing shots) is used frequently, as are close ups

Busted Prelim Task

Avicii - Music Video Analysis

The artist i have chose to analyse is known as Avicii however his real name is Tim Bergling. Avicii is a well known DJ who produces house music, however many of his tracks are soft house which is the genre that my group have decided to research before creating our own soft house music video. The labels that Avicii is associated with are Island, LE7ELS, VIicious, Big Beat, Ultra, Capital, Joia, UMG and Terminal Recordings. The first music video that i will be analyzing is Wake Me Up.

Wake Me Up was part of Avicii's True Album. True is the debut studio album by Swedish DJ Avicii. It was released on 13 September 2013 through PRMD Music and Universal Island. Wake Me Up is produced by Avicii however American sould singer Aloe Blacc gives uncredited vocals for the song. The acoustic guitar player of the song is Mike Einziger. Wake Me Up was part of the True album however it was released on 17th June 2013. The official video for "Wake Me Up!" was released onto YouTube on 29 July 2013. The writers of the music video are Tim Bergling (Avicii), Aloe Blacc, Aileen Quinn and Mike Einziger. The producers of the music vidoe are Avicii, Arash Pournouri and Mike Shinoda. The music video is under the Labels of PRMD and Universal Island.

 The video itself is 4 minutes and 32 seconds long with around 146 scenes used within the video. Knowing this is helpful as it allows our group to have the chance to recreate a more realistic and professional looking video.A short summary of the music video would be that it is about a girl who goes to an Avicii concert.

Group meeting 1: Genre

Group conversation over Facebook about what Genre we want our video to be;

Lip Syncing task

To prepare for the production of a music video in out groups as well as doing research on Busted what i go to school for, we have also decided to Lip Sync the first 90 seconds of the video. We have decided to do this as part of our preparation for creating our final product. By lip Syncing the first 90 seconds of this video it gives our group practice and experience infront of a camera lip syncing. Aswell as giving us experience infront of a camera this task gives our group a chance to use the softwar (imovie) that we will be using to create our final product.

Categories of Music Videos

Within the music industry in all music videos there are only three types of videos that music music videos can be. these are;

-  Performance based videos
- Narrative based videos
- Concept based videos

 A performance based music video is a music video which shows a live performance of a band or artist and then music the video is edited to look professional with music added over it and not the music from the original performance. An example of this could be kings of Leon Supersoaker
 

A narrative based music video is when the music video follows a story which has some relation to the lyrics of the music. This category of music video relies on the music video to create an impact to the audience and draw them into the story. An example of this could be Ed Sheeran - A team



Lastly a concept based music video does not follow any sort of story and is not a live performance. A concept based music video is normally quite random and does not have any associated with the artist themselves. An example of this could be;

Busted 'What I Go To School For' Music Video Cuts Analysis

As part of my research for the music video that i will eventually be creating i first need to have an understanding of the different shots used in music videos as well as how many cuts are normally used within a video. This will help give be me a better understanding of how a music video is created. The video that i have to Analyse is the first 90 seconds of the Busted 'What i Go to School For' music video. In the first 90 seconds of the music video there is around 38 cuts used, this gives me a better understanding of music videos as before this i assumed that their would be less cuts used than this.

Andrew Goodwin

Andrew Goodwin has a theory that there a 6 main features to how a music video is created, these 6 features help create a realistic and professional music video.

1 - Music videos demonstrate genre characteristics.

- This is where a music video will include characteristics that are typically associated with that genre, for example gold chains may be seen in a hiphop/rap video. An example of this is T-Pain feat B.o,B - Up Down

Rap music is often associated with gold chains and other jewellery and in this music video many of the different people in the video have these accessories which creates a relationship between the genre and the music video.

2 - There is a relationship between lyrics and visuals.

- This means that the lyrics of the song are relevant to the music video and typically this means that the music video will follow some sort of story. An example of this could be Headlights by Eminem.



3 - There is a relationship with the music and the visuals

- This is similar to the last feature however this does not have to be a story. The sound of the music will normally go along with the visuals on the screen. An example of this could be Touch by Shift K3Y

As the beat changes different visuals and colours appear on the screen to match the sound and the beat, for example the colours above.

4 - Making sure the 'Star' is utilised and seen by the public.

- This is when the artist is the main focus of the video and it is made clear in the music video that the artist is the star of the video, this means that close ups will often be used so that the audience know who the star/artist is. This is noticeable with many artists including Kanye west. An example of this is in his music video Stronger.

5 - There is frequent reference to notion of looking and particularly voyeuristic treatment of the female body.

- For example men in music videos may look at the dominant female of a music video. An example of this could be,



6- There is often intertextual references eg, to films, tv programmes or other music videos

- This is where the director of a music video may chose to include another music video or film within a video. An example of this could be 50 cent in da club where an Eminem music video is playing on a television

Eminem without me music video including within this 50 cent video.

Introduction

After completing a year of media already i have learned new skills which i hope that i can use over the next year when creating a music video for the media a level. During the course of this year i will aim to produce a well rounded music video within a small group of others in my media class.

Throughout the next year i will create a promotion package for the release of an album, to include a music promo video, together with two of the following three options, the chosen two will be decided at a later point on in the year.

- A website homepage for the band;

- A digipak for the albums release;

- A magazine advertisement for the digipak

Software and websites that may be used throughout the course include wix.com, photoshop and imovie.

I will also create a prelim task to practice lip syncing before creating the final product.