A music video is a short film integrating with a song to provide a visual image. Music videos are often used and produced for promotional purposes to advertise a new song that an artist may have released. Music videos are also often used to give a certain image of an artist or band as before music videos were introduced the only way to see what an artist or band looked liked would be to go to a concert. The origins of music videos date back years and the first example of an illustrated song was in 1984. Although the origins of music videos date back much further, they became very popular in the 1980's when MTV was created which is a television based around music videos. This was very new at the time and was the first on television. The first music video to play on MTV was the video for The Buggles Video Killed The Radio Star (1979). This was the beginning of the 24 hour a day music on television and thanks to this outlet by the mid 1980's Music videos began to play a central role in music marketing. Many important artists can thank music videos for some of there success, artists such as Madonna and Micheal Jackson owed a great deal of there success due to the construction of there music videos. Micheal Jackson is an artists who cares about his image so music videos played a great part in his career and his music video for Scream is the most expensive music video produced and cost 7 million to produce.
Some music videos that have been released nearer to modern times have been banned in some places due to graphic images, one example of this could be Robbie William's Dj which was banned as it showed him peeling parts of his skin from his body. Music videos are constantly changing and AHA's take on me was one of the first to use alot of technology. Music videos now can sometimes only show the lyrics and this is known as a lyric video, the first lyric video was released by Cee Lo Green.
In terms of house music, it is a genre of electronic music that originated in the early 1980's in Chicago. Early forms of the hose music genre was generally dance music that was characterised by repetitive beats and rythms. The term house music originated from a reference to a Chicago nightclub named the Warehouse which was open from 1977 to 1983.
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