Andrew Goodwin

Andrew Goodwin has a theory that there a 6 main features to how a music video is created, these 6 features help create a realistic and professional music video.

1 - Music videos demonstrate genre characteristics.

- This is where a music video will include characteristics that are typically associated with that genre, for example gold chains may be seen in a hiphop/rap video. An example of this is T-Pain feat B.o,B - Up Down

Rap music is often associated with gold chains and other jewellery and in this music video many of the different people in the video have these accessories which creates a relationship between the genre and the music video.

2 - There is a relationship between lyrics and visuals.

- This means that the lyrics of the song are relevant to the music video and typically this means that the music video will follow some sort of story. An example of this could be Headlights by Eminem.



3 - There is a relationship with the music and the visuals

- This is similar to the last feature however this does not have to be a story. The sound of the music will normally go along with the visuals on the screen. An example of this could be Touch by Shift K3Y

As the beat changes different visuals and colours appear on the screen to match the sound and the beat, for example the colours above.

4 - Making sure the 'Star' is utilised and seen by the public.

- This is when the artist is the main focus of the video and it is made clear in the music video that the artist is the star of the video, this means that close ups will often be used so that the audience know who the star/artist is. This is noticeable with many artists including Kanye west. An example of this is in his music video Stronger.

5 - There is frequent reference to notion of looking and particularly voyeuristic treatment of the female body.

- For example men in music videos may look at the dominant female of a music video. An example of this could be,



6- There is often intertextual references eg, to films, tv programmes or other music videos

- This is where the director of a music video may chose to include another music video or film within a video. An example of this could be 50 cent in da club where an Eminem music video is playing on a television

Eminem without me music video including within this 50 cent video.